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Italian Designers are Inspired by Extreme Concepts at Milan Fashion Week 2024

Milan fashion week, which began on February 20th and ends today on the 26th, displayed a very diverse array of glamour, simplicity and inspiration. The many Italian designers that walked the runways elevated their styles to the highest standards of fashion. Italy’s fashion industry  is characterized by tradition and innovation, where century-old craftsmanship is used alongside cutting-edge design and technology. This dynamic not only preserves Italy’s heritage but also pushes the boundaries of fashion, ensuring their continued significance, influence and reign on the global scale.

Giorgio Armani’s inspiration for his collection was “Winter Flowers” and renewal. The designer used floral prints and generous amounts of embellishments in dark winter colors.

Image credit: Courtesy of Armani

Bottega Veneta was instead focused on the cactus plant, viewed as resilient and regenerative, inspiring hope. Some of the collections had fabric that appeared ruined and redone.

Dolce & Gabbana focused their collection on the tuxedo, an everlasting representation of elegance and class. Variations were adjusted to demonstrate sensuality and  accommodate feminine styles.

Ferragamo created a timeless style, focusing on a past  style that could also be present or future. Beginning in the 1920s, the line was based on a time in which clothing represented freedom. 

Image Credit: Versace

Donatella Versace’s “good girl with a wild soul” inspired  edition was well received. Actress Anne Hathaway chose to wear the designer to the show.

Gucci’s theory to apply romantic undertones to realistic pieces such as overcoats and cardigans was a success. Lead Gucci designer De Sarno stated, “I wanted to capture the extraordinary where the ordinary is expected.”

Prada’s collection was a combination of fragments from history. Emotional relevance of clothing was the determinant of this collection. Miuccia Prada stated, “The past is the only thing we have.”

Emporio Armani’s “Night Glow” collection was a reflection of the ‘luminous night sky”. Hues of mauve, violet, green and grey billowed over hems of trousers and skirts.

Max Mara’s new collection was a nod and reference to French author Colette. The passion, style and preference of Colette to dress in both genders was evident. 

Last but not least, Fendi found inspiration by searching the fashion house’s archives and landing on the collections of the 1980s. Head designer Jones aimed for elegance and ease following Roman style.

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