Italy has been known for churning out many of the fashion world’s elite. One particular brand quickly climbing the ranks is Miomojo. This cruelty-free, sustainable accessory line is dedicated to creating beautiful pieces that will last a lifetime. Their motto is, “Miomojo. Designed kind.”
Founded in 2014 and located in Bergamo, Miomojo has worked to find re-usable material for the products that exclude fur, wool, silk, feathers, and any other animal products. They use products such as recycled plastic bottles, nickel-free metals, old fishing nets, and coffee grounds to create their unique set of handbags and accessories.
In addition to these recycled materials, the company announced two additional materials their line: cactus leather and apple skin. The latter is a material made from the natural waste produced by apples in the food industry. This new collection is called Prima Linea.
In a recent company statement, Miomojo founder Claudia Pievani said this new line was their response to the COVID-19 pandemic.
“We wanted to implement these necessary changes to make our company even more sustainable and innovative. That’s why these collections are also locally produced.”
Prima Linea features ten pieces, which includes backpacks, shoulder bags, and handbags starting at €220.
“With our new Made in Italy collection, I believe we’ve successfully captured the strong and preserving spirit of the Italian people.”
Miomojo continues to dedicate their work to animal welfare and sustainability causes. In fact, ten percent of the company’s profits are donated to animal welfare organizations, and they donate €1 for every email subscriber.
This fashion brand’s business model is a promising beacon for the future of the country’s fashion industry.