Culture News

Italian PDO Consortium Sues Campbell’s Soup Brand 🧀

Italy's Protective Designation of Origin Consortium filed a lawsuit against Campbell's brand Prego for using images of the protected Parmigiano-Reggiano on their labels.

We all know real Italians don’t use Prego sauce! Luckily Italy’s PDO Consortium, who preserves the tradition and image of Italian goods, sued the brand owned by Campbell’s for using images of the famed Parmigiano-Reggiano.

After a long battle, Campbell’s has finally agreed to remove the images of the iconic cheese wheels from their labels. Campbell’s contains a parmesan ingredient that is not actually the PDO Parmigiano-Reggiano.  Parmigiano Reggiano can only be produced in the provinces of Parma, Reggio Emilia, Modena, and part of the Bologna and Mantua provinces. 

This is a huge win for the PDO and their fight to continue to preserve the quality and tradition we all know and love. 


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