Some of the most beautiful people in the world come from Italy. It is for this reason that people often stereotypically think of the Italians as attractive people. While some people’s good looks are entirely down to their genes, there is an Italian ethos about beauty that has contributed to the view that the Italians are good looking people.
The Italians have an ethos of taking care of their looks from an early age in a proactive rather than reactive way. Instead of waiting for the pounds to pile on and the wrinkles to appear, they will take measures for this not to happen by eating a balanced diet and using skincare products.
Get Beauty Inspirations
Italian women take their inspiration from famous Italians who are considered some of the most beautiful women in the world. Two examples include Sophia Loren (pictured) and Gina Lollobrigida. Both women have a timeless and elegant beauty that has lasted well into their later years.
Go for the Natural Look
While Italian women usually wear makeup when out in public, they prefer a natural and sophisticated look. They are not fans of over-the-top makeup as they believe it looks fake, obvious and cheap. Instead, they use cosmetics to make the most of their natural features. Painted nails complete a polished look.
Italian Cosmetics Companies
Some of the top cosmetic companies in the world were established in Italy and have grown into some of the most recognized cosmetic brands in the world, such as Pupa and Borghese. Similarly, many international cosmetics companies source products from Italy to use in their cosmetics. Italy is well-known for its thermal baths and spas and many of the most famous spas in Italy have launched their own range of beauty products. Cali Beauty Farm and Terme di Saturnia are two examples of such companies.
Italian Fashion Houses
What Italians wear is another important element of the overall look for Italians and it is no accident that many of the biggest and most successful fashion houses in the world are based in Italy. Armani and Versace are just two examples of these.
Beauty and Italian Men
It is not just the women who take beauty and style seriously in Italy; Italian men are also known to take good care of their appearance. It is not uncommon for men in Italy to use skincare and hair products to improve their appearance. The men also think carefully about what they wear and like to present themselves well in public.
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